Optimizing Your Website

Read This Article Before Optimizing Your Website

SEO has become a popular topic among marketing pros. If you have been told to look at it or are wondering what it’s about, this article will help you. Believe it or not, search engine optimization is a convenient way to boost your page views with minimal effort!

If you are using SEO, take the time to ensure that the code on your site is well written. If your site uses primarily JavaScript for content, for example, and the code is messy, the search engine spiders will be unable to index it. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.

Make sure you use header tags. Use CSS to alter the size if your header is too big. Search engines just love headers. Use the H1 and H2 tags to highlight important things about your product or service so that the engines crawl something worthwhile.

Placing a site map on your webpage will not only boost the traffic your site gets on a daily basis, but also its overall ranking. This results in the pages being linked together. Visitors will utilize the links you have created and this will effectively increase traffic to your site.

Consider article exchanges rather than just link exchanges. This article exchange involves posting an article by another site owner on your website and putting a link and credit. They will do the same thing with an article you’ve written. Both sites will get a boost plus have some new content.

Use keywords in a website page’s URL in order to make it more popular with search engines. Misspellings and symbols may make your name unique, but they also hurt your ranking. Using strong keywords connected to your topic is sure to boost your traffic.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. This can make it easier for search engines to find your content in searches.

Learning about social media marketing and utilizing the different platforms available really helps you with search engine optimization. Go beyond Twitter and Facebook. Special interest sites offer many networking opportunities for your business as well. Join relevant sites and use them to drive more traffic to your site.

Some people suggest adding keywords to a website’s comment tags will increase their prominence. You must focus on the content of your website.

Many website owners forget to proofread their content. Make certain that your site is easy to read for both human visitors and search engines. If you don’t take the time to run spell-check and grammar check on your site, search engines will penalize you.

Even your title tags should include your target keywords. Keywords that appear in title tags are weighted more heavily by search engines than keywords in any other position. Your site will attract more visitors if you chose strong keywords.

It should now be clear that SEO is the best way to get site traffic. No matter how long your site has been active, the benefits brought by SEO efforts will be noticeable. The tips outlined above should help you are you begin your SEO efforts.